Buzz
Is it wrong to like a sports franchise based on their visual identity? Most die hard sports fans would probably say yes. But I think a team’s brand identity is often indicative of a much larger clubhouse philosophy and can reveal a lot about the mindset of the front office.
Take the New Orleans Hornets (look here and read here). This is a team that always manages, through attention to detail and consistently smart updates, to appear fresh and exciting. Being assertive with their brand shows that this is an active franchise. They care about how they are perceived and want to continue to engage fans and lure free agents. They never allow themselves to gather dust. This approach works for any business. Keeping in step with (or better yet, stepping ahead of) you surroundings goes a long way. I know the fans in New Orleans appreciate the efforts.
3 years ago • 0 notes
